Keyword Research Guide For SEO

Home | Submit Articles | Login | Add Url

Number Times Read : 233

Categories


Adsense
Advertising
Advice
Article Marketing
Auctions
Banner Advertising
Blogging
Broadband Internet
Building Traffic
Business
Business Management
Career
Click Bank
Communications
Computers
Computers and Technology
Copywriting
Cyber Law
Drop Shipping
E-Books
E-Business
E-Commerce
Education
Email
Email Marketing
Entrepreneurs
Ethics
Ezine Marketing
Ezine Publishing
Ezines and Newsletters
Finance
Finances
Humor
Inspirational
Intellectual Property
Internet
Internet Business
Internet Marketing
Link Popularity
Management
Marketing
Medical Business
Motivation
Multimedia
Negotiation
Networking
Operating Systems
Organizing
Partnerships
Patents
Pay Per Click- PPC
Podcasts
Programming
Public Relations
Public Speaking
Publishing
RSS
Sales
Scripts
Search Engine Marketing
Security
Self Help
Self Improvement
SEO
Site Promotion
Social Networking
Software
Spam
Speaking
SSL
Success
Technologies
Time Management
Tools and Resources
Trademarks
Traffic Generation
Tutorials
Video Conferencing
Viral Marketing
Web Development
Web Hosting
Wellness, Fitness and Di
Wireless Networks

Stats
Total Articles: 24171 Total Authors: 3483 Total Downloads: 2138408 Newest Member RJ Dudley

Keyword Research Guide For SEO

Category Rss Feed - http://www.internet-marketing-cafe.com/rss.php?rss=123

By : Steven Balfour 99 or more times read

Submitted 2008-06-12 19:04:50

Before you begin your website’s on page optimization and link building, it is important to first research which keywords and search phrases will attract relevant visitors. To do this there are a few tools and techniques which will help you make a decision on which keywords to target.

Keyword Research Tools

Probably the most popular keyword research tool on the Internet is the SEO Book Keyword Suggestion Tool created by Aaron Wall. This tool currently exports data from Wordtracker which periodically compiles a database of over 330 million search terms collected from Dogpile and Metacrawler. From these Wordtracker results this tool then estimates the daily search volume levels from Google, Yahoo and MSN for each search term. Typing in a keyword or search phrase will also bring back a variety of related search terms that also generate volume. Previously this tool used results from Overture’s keyword suggestion tool which generated volume results from their paid search network. Now that it uses Wordtracker, the volume results for this tool seem a lot more accurate.

Another tool to use is the Google Adwords Keyword Tool. This again will bring back a variety of related search terms for the keywords you type in and will provide search volumes, this time though in the form of a bar rather than an actual total number. Although this data is taken from Google’s paid search results, it is still valuable information as you are gaining knowledge of search volume actually from Google and not third party esitmates. A useful result from this tool is the search volume trends which shows monthly totals throughout the year and allows you to judge seasonality and possible search volume dips and peaks.

Google Trends can be useful if you have previous knowledge of search volumes for a particular search term as it will allow you to compare this term against other searches. Again, results are in the form of graphs rather than actual numbers, but knowing volumes for a particular search term will help you judge the volumes for others. Google Trends also breaks the traffic down into regions which is essential as it will show if a search term is popular within the location you are targeting.

Using PPC Results

If you run Pay Per Click campaign for your website the this can help quickly find useful search terms to target for SEO. If you do not run a PPC campaign the take a small budget, set one up and test a selection of relative search terms. Although it may not be possible to achieve a first page ads for competitive search terms without blowing your budget, it can allow you to almost instantly gain and idea of whether other long tail search terms will generate visitors.

Competitors

It is always worth looking at your competitor’s websites to see which search terms they are targeting. If your competitor’s website has been search engine optimised properly then you only have to look at their html title tags to see how they have gone about trying to target keywords.

Conclusion
Keyword research is an essential part of the SEO process. Get it wrong and you could end up putting a lot of effort into gaining results for search terms that will not generate visitors. Get it right and you may quickly pick up a lot of traffic from uncompetitive search terms that go unnoticed by other competing websites. Using these tools and methods will help you make decisions on which search terms you choose to target and should help you on your way to creating a successful busy website.

Author Resource:- Steven Balfour wrote this article for search engine optimisation company Position Gold Ltd. - http://www.positiongoldltd.com/

Article From Internet Marketing Articles

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.

<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>; <html><head><title>Internet Marketing Articles | Keyword Research Guide For SEO</title></head><body><h3>Keyword Research Guide For SEO</h3> By: Steven Balfour Before you begin your website’s on page optimization and link building, it is important to first research which keywords and search phrases will attract relevant visitors. To do this there are a few tools and techniques which will help you make a decision on which keywords to target. Keyword Research Tools Probably the most popular keyword research tool on the Internet is the SEO Book Keyword Suggestion Tool created by Aaron Wall. This tool currently exports data from Wordtracker which periodically compiles a database of over 330 million search terms collected from Dogpile and Metacrawler. From these Wordtracker results this tool then estimates the daily search volume levels from Google, Yahoo and MSN for each search term. Typing in a keyword or search phrase will also bring back a variety of related search terms that also generate volume. Previously this tool used results from Overture’s keyword suggestion tool which generated volume results from their paid search network. Now that it uses Wordtracker, the volume results for this tool seem a lot more accurate. Another tool to use is the Google Adwords Keyword Tool. This again will bring back a variety of related search terms for the keywords you type in and will provide search volumes, this time though in the form of a bar rather than an actual total number. Although this data is taken from Google’s paid search results, it is still valuable information as you are gaining knowledge of search volume actually from Google and not third party esitmates. A useful result from this tool is the search volume trends which shows monthly totals throughout the year and allows you to judge seasonality and possible search volume dips and peaks. Google Trends can be useful if you have previous knowledge of search volumes for a particular search term as it will allow you to compare this term against other searches. Again, results are in the form of graphs rather than actual numbers, but knowing volumes for a particular search term will help you judge the volumes for others. Google Trends also breaks the traffic down into regions which is essential as it will show if a search term is popular within the location you are targeting. Using PPC Results If you run Pay Per Click campaign for your website the this can help quickly find useful search terms to target for SEO. If you do not run a PPC campaign the take a small budget, set one up and test a selection of relative search terms. Although it may not be possible to achieve a first page ads for competitive search terms without blowing your budget, it can allow you to almost instantly gain and idea of whether other long tail search terms will generate visitors. Competitors It is always worth looking at your competitor’s websites to see which search terms they are targeting. If your competitor’s website has been search engine optimised properly then you only have to look at their html title tags to see how they have gone about trying to target keywords. Conclusion Keyword research is an essential part of the SEO process. Get it wrong and you could end up putting a lot of effort into gaining results for search terms that will not generate visitors. Get it right and you may quickly pick up a lot of traffic from uncompetitive search terms that go unnoticed by other competing websites. Using these tools and methods will help you make decisions on which search terms you choose to target and should help you on your way to creating a successful busy website. Article From <a href='http://www.internet-marketing-cafe.com/'>Internet Marketing Articles</a> </body></html>

Firefox users please select/copy/paste as usual

New Members
	Sign up
	learn more
	Affiliate Sign In


Nav Menu
	Home
	Login
	Submit Articles
	Submission Guidelines
	Top Articles
	Link Directory
	About Us
	Contact Us
	Privacy Policy
	RSS Feeds

Actions

Print This Article

Add To Favorites


Sponsors

Privacy Policy \| Contact us
Powered By: SEO Marketing Guide \| SEO 1 Services Provided: SEO Services \| Submit URL